advice

It's all about the Algorithm

I understand many people’s frustration with instagram, I’ve been there. But if you are an architect or interior designer, there are certain things you should be doing to engage and increase your following as well as get your business out there. As I’ve been slowly growing my following and upping my instagram game over the past few years, I’ve learned a few tips that I’d love to share in hopes that any other great architects and interior designers out there don’t give up hope from instagram.

Make sure your grid is not haphazard

You’ve seen all those beautifully curated grids and wondered how those people are so good at getting the perfect content put together in such an elegant way. I’m here to let you know that many of those brands have someone else managing their accounts. If you have the dough to swing that - do it. But if like me, you don’t, don’t worry. One thing I have found that is helpful is laying out your grid in diamonds. What I mean is that every other image should be similar in aesthetic and color tones. Here is mine as an example - which is by no means perfect, but illustrates what I’m talking about. This idea of curated visual cohesiveness may seem obvious as we are in a visual industry, but don’t think that it happens so easily for every instagram account out there that looks great. It takes planning, collecting great images, and time.

 
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Plan your posts with a planning tool

There are many instagram planning tools on the market, but I use Planoly. It has a free version, which I used for a little while before switching to the paid annual subscription. I try to plan out at least two weeks worth of posts. Sometimes I have the images planned and don’t add the caption until a day or two before - or if I’m slacking, the morning of. But this tool is critical to my ability to post good content daily that my audience wants to see. I like to use it as a research tool to peruse the design and architecture blogs for inspiration. Then when I see something I love, I add it to my planoly and worry about curating the grid later - that’s the great thing about it, you can constantly move around the images and update the captions up until the moment that it’s posted. Planoly also lets you categorize and save your hashtags and even has a scheduling feature if you don’t physically like posting.

Stock photos can be your friend

If you are just getting started out and don’t have a ton of your own work to show - use stock images! I had no idea half of the people I follow were using stock images to fluff up their grids and I’ve only recently started doing this. I still aim to have inspiration images and my own images more often than not - but sometimes it calls for a really beautiful stock image. It’s ok. As long as the images you use are on brand and you write a good caption, put them in there. I recommend using Unsplash which is free and you can choose whether or not you credit the photographer - it’s not required! Plus, the images are so so good.

#Hashtags

Use hashtags that your ideal clients follow. I’d recommend starting here as well as looking at the people you want engage with and seeing what hashtags they are gravitating toward. You are allowed a maximum of 30 hashtags per post. There is much debate about whether it’s best to put the hashtags in the comments or on the caption. I do it on the caption, I’ve heard both options argued - bottom line is to use good hashtags and don’t overthink it as that can hold you up from performing in the first place!

Enjoy what you are putting out there

If you don’t enjoy it and you feel down on yourself, your audience will realize it. Even though I post every day, I do it because I want to. As long as you are consistent, you can do 3-4 times a week. Just make sure to stay engaged with your followers and your community and you should see your following grow.


If any designers or architects are getting their work from instagram - I’d love to hear from you! Shoot me an email at Taryn (at) bcstudiola.com. Thanks!

Guest Post: Why You Should Hire A Designer for Your Next Remodel

Today, I bring to you the first guest post for Bone Collective Studio Stories, our newly revamped blog. I recently realized that many of my clients were actually reading the blog, though I hadn't posted anything new in well over a year! Yikes! Sorry about that. With this new "Stories" section, I'll be providing quick doses of fun reads to help educate you about the design and architecture process. Have a burning question that myself or my team of experts can answer for you? Send away to hello@bcstudiola.com.

Today’s post is from Ariana Lovato. Take it away, Ariana!

Why You Should Hire a Designer For your Next Remodel

I’m the first one to admit it - Designers get a bad rap of walking into the door and the dollar signs just start pouring out.

After all, Designers are just spending people’s money every day while they drink champagne and shop, right?! 

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Okay, sarcasm aside, I’m here to tell you that that’s not really the case.

Sure, we shop and spend other people’s money. But we are doing this with the intention of creating a beautiful, functional and safe environment for our clients.

Let’s start from the top.

Interior Design, by definition, is the art or process of designing the interior decoration of a room or building.

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When it comes to designing a space, there are so many moving parts involved. From the style and height of the baseboard, to the lighting, to the space planning, to the cabinetry and the furniture, a Designer’s job is to ensure everything works together in beautiful harmony.

Not only do these decisions and specifications need to be made in a cohesive manner, they also have to be made quickly in order to help keep projects moving along.


Now let’s say you were looking to remodel your kitchen.

You’ve seen a few HGTV shows and it seems like you know what you like. Maybe something along the lines of Fixer Upper but maybe with a modern twist.

Let’s see… you’ll need to pick out new cabinets, new countertops, backsplash, appliances, lighting and plumbing fixtures.

Seems easy enough.

First of all, you have to determine your cabinetry style.

A simple Shaker frame sounds about right.

Honeycomb Home Design, Marcel Alain Photography

Honeycomb Home Design, Marcel Alain Photography

OK, next decision, the cabinetry kitchen layout.

How do you work in the kitchen?

Where do you prep?

How many cooks are in the kitchen at one time?

Do you entertain often?

What kind of appliances are you needing?

Do you want flush inset cabinetry or full overlay?

All of these are super important questions to ask yourself during this layout process.

Feeling overwhelmed yet?

Here’s where hiring a Designer for your next remodel comes into play.

Not only are we there to make these decisions with you, we’re there to guide you through this entire process and prevent you from the stress of a remodel.

To the person that does not do this for a living, sure, all of those questions would probably result in, “ummm I’m not sure???”

We find out what your objectives are and how to fulfill them in the most cost effective and stylish way possible.

Entertain a lot? OK, you’ll need an island with some seating.

Do you and your partner end up in the Kitchen at the same time? OK, we’ll need to make sure your island and your perimeter countertops are at least 48” apart to allow enough room.

Farmhouse with a modern twist?

Let’s bring in some white shaker cabinets, white Quartz that looks like marble, mix in some darker cabinetry, and some elongated subway tiles and some fun dark metal pendants.

Honeycomb Home Design, Marcel Alain Photography

Honeycomb Home Design, Marcel Alain Photography

Trusting a Designer to not only design but to help guide you through your next remodel is one of the best decisions you could make, we promise!

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Today's Guest Post comes to you from Interior Designer, Ariana Lovato. In 2016, Ariana founded Honeycomb Home Design in Arroyo Grande along California's Central Coast. She received an Associate Degree in Interior Design from FIDM and a Bachelor of Business Administration from the University of LaVerne. When she's not designing your dream home, she is spending time with her husband and their four pugs as well as being very active in her community.